Mission, Purpose, & Membership

BFANWI Brochure
Motto: Working together to make a difference.

Legacy Statement: To ensure that breastfeeding is the cultural norm.


To improve the health of Northeastern WI residents by working collaboratively to protect, promote, and support breastfeeding.


The Healthy People 2020 Maternal, Infant and Child Health objectives were released and are now posted at:


For details on the breastfeeding Healthy People 2020 objectives, scroll to Infant Care MICH-21 through MICH-24 and click on each link.

The breastfeeding targets are as follows:

Increase the proportion of infants who are breastfed

Ever: 81.9 percent
At 6 months: 60.5 percent
At 1 year: 34.1 percent
Exclusively through 3 months: 44.3 percent
Exclusively through 6 months: 23.7 percent

Increase the proportion of employers that have Worksite Lactation Support Programs: 38 percent

Reduce the proportion of breastfed newborns who receive formula supplementation within the first 2 days of life: 15.6 percent

Increase the proportion of live births that occur in facilities that provide recommended care for lactating mothers and their babies:  8.1 percent

To download these objectives click on the following link:

BFANWI The Healthy People 2020 Breastfeeding Objectives


Provide accurate and consistent breastfeeding support, information and resources to women, families, health professionals and the community.
Increase the number of physicians and other primary healthcare providers in Northeast WI who include breastfeeding/lactation counseling and referral as part of routine care.

Encourage breastfeeding-friendly policies and procedures in all area hospitals, birthing centers, local businesses and workplaces.


The Breastfeeding Alliance of Northeast WI is made up of representatives from local hospitals, WIC programs, Public Health Departments, community groups, non-profit organizations, health plans, government agencies, and interested individuals. Anyone interested in the promotion of breastfeeding is encouraged to participate in the Alliance. There is no membership fee.

The following organizations are currently actively participating in the Breastfeeding Alliance of Northeast WI as well as community members:

* Aurora Hospital Oshkosh
* Calumet County Public Health
* City of Appleton Public Health
* City of Menasha Public Health
* Fond du Lac County Public Health
* Fond du Lac County WIC Program
* Green Lake County Public Health
* LaLeche League of North Eastern Wisconsin
* Mom and Pop Place Neenah, WI
* Outagamie County Public Health
* Outagamie County WIC Program
* Parent Connection
* St. Elizabeth Hospital Appleton
* ThedaCare Regional Medical Center-Appleton
* ThedaCare Regional Medical Center-Neenah
* Waupaca County Public Health
* Waupaca County WIC Program
* Winnebago County Public Health
* Winnebago County WIC Program